KYOCERA: Revving up for involvement with motorsports

Japanese automotive component supplier Kyocera is sending branded Audi TTs to the German VLN racing event as a co-sponsor

05 April 2016

Kyoto / Neuss – The Japanese technology group Kyocera is acting as a sponsor at the German VLN racing event for the first time in 2016. This upcoming season, the Kyocera logo will emblazon an Audi TT at the VLN Endurance Racing Championship Nürburgring (VLN for short). Kyocera is an automotive component supplier with over 30 years of expertise and it has provided numerous passenger cars with instrument cluster displays, on-board monitors, head-up displays and telematic and electronic automotive devices.

“For us, sponsoring these renowned competitions marks the beginning of our increased involvement with motorsports. At the same time, this serves to emphasise the importance of the long-standing partnerships we have within the automotive industry, which we will continue to develop in the future,” says Manfred Sauer, Managing Director at Kyocera Display Europe GmbH.

Classic VLN race

The VLN – which describes itself as Europe’s most successful endurance racing series – has been held on the Nordschleife and sprint track of the Grand Prix circuit at the Nürburgring in Eifel, Germany, since 1977. Each lap in this race covers a distance of 24.433 kilometres and the event lasts four hours in total. Meanwhile, the 6h ADAC Ruhr Cup Race, which is traditionally considered the highlight of the season, lasts six hours. At this event, the average number of vehicles on the track is 175, and multiple drivers take turns at the wheel.

Kyocera in the automotive industry

Kyocera takes advantage of ceramic’s properties – resistance to abrasion and heat – when manufacturing automotive components. The company offers various functional parts based on a wide range of proprietary technologies, such as high frequency, liquid crystal, optics and ceramic materials. These parts include IC packaging, camera lenses, antennae, displays and connectors, which are used for various electronic applications in the motor vehicle sector.
“This co-operation provides us with an excellent opportunity to showcase our services and expertise in the automotive industry,” adds Manfred Sauer.

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