KYOCERA joins 2010 IIHF World Championship as Official Print & Copy Partner
Infront Sports & Media signs global office document solutions brand as Official Sponsor for the IIHF World Championship
01 March 2010
KYOCERA MITA Europe B.V. and the international sports marketing company Infront Sports & Media signed a sponsoring and servicing contract for the annual IIHF World Championship. Starting with the upcoming tournament in Germany on 7 - 23 May 2010 KYOCERA becomes the Official Print and Copy Partner and also the Official Data Sponsor for the IIHF World Championship.
Uwe Götze, Marketing Manager of KYOCERA MITA Europe commented: ”A cumulative audience of 750 million for last year’s event in Switzerland was the proof point that investing in the IIHF World Championship would be valuable. The event fascinates fans around the globe and offers KYOCERA a superb communication platform to increase its brand awareness in traditional ice hockey markets such as Scandinavia and Eastern Europe - important markets for us.“
Bruno Marty, Executive Director Winter Sports at Infront added: “We are confident that the agreement with KYOCERA for the IIHF World Championship is a perfect fit. As the biggest of all annual winter sports events, the tournament will provide outstanding brand visibility and excellent television coverage to our new partner. KYOCERA will also benefit from Infront’s high quality services during the event, which we have continuously developed since 1981.”
High-quality copy services on-site
Following Official Sponsors are already confirmed - seven of which have been involved with the event for 10 years or more, including: AJ (Home and office furniture - Sweden); Bauhaus (Home stores - Germany); Intersport (Sports retailing - Switzerland); Nike (Sports apparel - USA); Tissot (Watches/timing - Switzerland) and Zepter (Home and kitchen ware, cosmetics, health lamps - France). They have recently been joined by high-profile blue-chip sponsors including: Boehringer Ingelheim (OTC medicals - Germany); Henkel (Detergents – Germany) and Raiffeisen International (Bank - Austria).
KYOCERA and sports
About KYOCERA MITA
KYOCERA MITA Corporation is a wholly owned subsidiary of KYOCERA Corporation, which marked its 50th anniversary last year. Ranked no. 418 on Forbes magazine’s 2009 “Global 2000” listing of the world’s largest publicly traded companies, KYOCERA Corporation is a leading manufacturer of high-tech ceramics, electronic components, solar cells and electronic office equipment. KYOCERA Corporation’s long-term growth strategy is to focus on business that supports telecommunications, information processing, environmental protection and the preservation of quality of life.
About Infront Sports & Media
Its partnerships include long-term relationships with top European football leagues, including Italian's Lega Calcio and the French Football League (Ligue 1) – handling the host broadcast for the first division of the up until 2011/2012 – national football associations including the DFB in Germany, the world’s largest sports federation, and several clubs like A.C. Milan, SV Werder Bremen, FC Schalke 04, U.S. Città di Palermo and S.S. Lazio Rome. Infront is also best known for working with the sport’s governing bodies. It successfully delivered the global media rights sales and host broadcast of the 2002 and 2006 FIFA World Cup™. Today, Infront is involved in the distribution of the Asian media rights to the 2010 and 2014 FIFA World Cup™ (in a joint venture with Dentsu). The company’s dedicated and highly specialised host broadcast organisation Host Broadcast Services (HBS), is handling the host broadcast of the 2010 and 2014 FIFA World Cup™ and also contributes to UEFA Euro™ events. – www.infrontsports.com.