Kyocera renews its official sponsorship of the International Ice Hockey Federation's World Championship through 2017
12 March 2013
Kyocera Document Solutions, a leading document solutions company, has agreed to a four-year extension of its current contract with Infront Sports & Media, the International Ice Hockey Federation's (IIHF) exclusive marketing partner. Kyocera will remain an official sponsor of IIHF Ice Hockey World Championship and continue as the tournament's exclusive partner for printing and copying equipment.
For the past three years, sponsorship of ice hockey's top international event has played an important role in Kyocera’s marketing strategy. Indeed a more suitable stage would be hard to find, as ice hockey's fast-paced and demanding play makes complete team synergy necessary. And that applies to everything that makes the event a success, including the printing and copying devices.
When the going gets tough, Kyocera multifunction printers deliver
Besides contributing as a sponsor, Kyocera furnishes all the Championship venues with multifunctional devices and printers, providing the organising committee, the media centre and other World Championship offices with 24-hour professional on-site service. With over a half a million printed and copied pages during a typical World Championship, Kyocera has an ideal opportunity to demonstrate the capabilities of its document imaging devices and the value of its reliability promise.
"This is an exciting partnership for us and gives us the opportunity to connect with our customers across Europe," notes Oliver Kreth, Kyocera Document Solutions' General Manager of European Marketing. "Our relationship with Infront started back in 2010 when we configured a multifaceted sponsorship package that ideally suits our brand and our target groups. In addition to the opportunities to promote our brand, we are glad to contribute our expertise in printing and copying to make the championships run more smoothly."
Exposure in Eastern Europe's emerging markets
Bruno Marty, Infront’s Executive Director Winter Sport adds, "The sponsor line-up of the IIHF Ice Hockey World Championship shows impressive continuity. An extension ahead of time – such as that with Kyocera, is always a great sign of the level of impact achieved through sponsorship, which gained additional boost through the record cumulative TV audience of over 900 million. The new contract cycle, will allow Kyocera to benefit even more from the sports platform, as the tournament is being hosted in Central and Eastern European cities it will provide the brand greater access to the attractive growth markets."
Kyocera's current contract runs through the IIHF Ice Hockey World Championship jointly held in Sweden and Finland in 2013. Under the new agreement, Kyocera will support the tournaments taking place in 2014 in Belarus, 2015 in the Czech Republic, 2016 in Russia and 2017 in currently undetermined countries (which will be determined at the 2013 IIHF Ice Hockey World Championship).
About Kyocera Document Solutions Europe B.V.
Kyocera Document Solutions is one of the world's leading office document solutions companies. Its range of products and services includes Ecosys printers, reliable multifunctional systems, high-quality consumables, a comprehensive portfolio of software solutions and Managed Document Services (MDS). Kyocera Document Solutions provides innovative products built on a foundation of long-life components. Its customers benefit from low total cost of ownership and high efficiency in any workplace. Its solutions portfolio and Managed Document Services division help customers to reduce costs and environmental impact at the same time as improving the efficiency and reliability of common business processes. For further information, visit: www.kyoceradocumentsolutions.eu.
Kyocera Document Solutions Inc. is a wholly owned subsidiary of Kyocera Corporation, which marked its 50th anniversary in 2009. Ranked no. 604 on Forbes magazine’s 2011 “Global 2000” listing of the world’s largest publicly traded companies, Kyocera is a leading manufacturer of high-tech ceramics, electronic components, solar cells and electronic office equipment. Kyocera’s long-term growth strategy is to focus on business that supports telecommunications, information processing, environmental protection and the preservation of quality of life.